Every scene of a program has key elements that are the main focus of the viewer. In a commercial, the key element is probably a product shot, such as the label of a bottle or the color of a car. Regardless of what these key elements are, chances are you or your audience will have certain expectations of what they should look like. In that case we use color correction to make the colors reproduced by video match what was originally shot. So your product will show its original or more enhanced color.
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